My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
In April 2021, a series of strange phrases in journal articles piqued the interest of a group of computer scientists. The researchers could not understand why researchers would use the terms ‘counterfeit consciousness’, ‘profound neural organization’ and ‘colossal information’ in place of the more widely recognized terms ‘artificial intelligence’, ‘deep neural network’ and ‘big data’.
Further investigation revealed that these strange terms — which they dub “tortured phrases” — are probably the result of automated translation or software that attempts to disguise plagiarism. And they seem to be rife in computer-science papers.