My approach to what I do in my job — and it might even be the approach to my life — is that everything I do is the most important thing I do. Whether it’s a play or the next film. It is the most important thing. I know it’s not going to be the most important thing, and it might not be close to being the best, but I have to make it the most important thing. That means I will be ambitious with my job and not with my career. That’s a very big difference, because if I’m ambitious with my career, everything I do now is just stepping-stones leading to something — a goal I might never reach, and so everything will be disappointing. But if I make everything important, then eventually it will become a career. Big or small, we don’t know. But at least everything was important.
A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?”
Morioka Shoten is a tiny bookstore of “a Single Room with a Single Book” in Tokyo. It sells only one book; more precisely, multiple copies of one title that changes weekly, with a small book-inspired art exhibition on the walls.
Morioka Shoten is a bookstore with a single book
available at a time, for six days.
Morioka Shoten is a bookstore with a single room
with an event to gather every night.
Morioka Shoten,
a single room with a single book
The logo consists of a rhombic geometry which was inspired by Morioka’s drawing which he brought to the first meeting with Takram. During the process of design development, the team explored many different shapes and motifs other than the rhombic, but in the end came back to the very origin. In fact, the rhombic shape embraces two meanings, “an open single book” and “a single small room”. The first message was the vision team shared through the design process, and the second message was later proposed by Takram in order to make the geometry more connected to the character of the space, which Morioka often emphasised unconsciously.