I’d say that that huh is the foundational block of curiosity. To get good at the huh is to get good at both paying attention and nurturing compassion; if you don’t notice, you can’t give a shit. But the huh is only half the equation. You gotta go huh, alright — the “alright,” the follow-up, the openness to what comes next is where the cascade lives. It’s the sometimes-sardonic, sometimes-optimistic engine driving the next huh and so on and so forth.
The stranger your tastes seem to other people, the stronger evidence they probably are of what you should do.
So I bet it would help a lot of people to ask themselves about this explicitly. What seems like work to other people that doesn't seem like work to you?
Morioka Shoten is a tiny bookstore of “a Single Room with a Single Book” in Tokyo. It sells only one book; more precisely, multiple copies of one title that changes weekly, with a small book-inspired art exhibition on the walls.
Morioka Shoten is a bookstore with a single book
available at a time, for six days.
Morioka Shoten is a bookstore with a single room
with an event to gather every night.
Morioka Shoten,
a single room with a single book
The logo consists of a rhombic geometry which was inspired by Morioka’s drawing which he brought to the first meeting with Takram. During the process of design development, the team explored many different shapes and motifs other than the rhombic, but in the end came back to the very origin. In fact, the rhombic shape embraces two meanings, “an open single book” and “a single small room”. The first message was the vision team shared through the design process, and the second message was later proposed by Takram in order to make the geometry more connected to the character of the space, which Morioka often emphasised unconsciously.