In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
Morioka Shoten is a tiny bookstore of “a Single Room with a Single Book” in Tokyo. It sells only one book; more precisely, multiple copies of one title that changes weekly, with a small book-inspired art exhibition on the walls.
Morioka Shoten is a bookstore with a single book
available at a time, for six days.
Morioka Shoten is a bookstore with a single room
with an event to gather every night.
Morioka Shoten,
a single room with a single book
The logo consists of a rhombic geometry which was inspired by Morioka’s drawing which he brought to the first meeting with Takram. During the process of design development, the team explored many different shapes and motifs other than the rhombic, but in the end came back to the very origin. In fact, the rhombic shape embraces two meanings, “an open single book” and “a single small room”. The first message was the vision team shared through the design process, and the second message was later proposed by Takram in order to make the geometry more connected to the character of the space, which Morioka often emphasised unconsciously.