A world with pyramids Which would you choose— a world with pyramids, or a world without? Hayao Miyazaki, The Wind Rises beautyevil
To know evil For to know evil, for them, was to know it not by pure intelligence by by experience. Charles Williams, The Mind of the Maker evil
If you look for the light If you look for the light, you can often find it. But if you look for the dark, that is all you will ever see. — Uncle Iroh The Legend of Korra lightdarknessgoodnessevil
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking