Blessed by the four elements The Indian stone temple also included, in its architectural form, the means for being blessed by the four elements—earth, wind, water, fire. Before entering the temple gates, one removed one's shoes to touch and be blessed by the earth. Then upon passing through the temple gateway, one is blessed by the air with a gust of wind. A blessing by water is obtained by bathing in the temple tank, or at least descending its steps to touch the water. Finally, on entering the cool interior of the sanctuary, the worshipper is given a mark on the forehead with ashes taken from a sacred flame by an attendant priest. Even this blessing by fire has a slight cooling sensation to it. Perhaps it is only coincidental that each of these four blessings is associated with a cooling sensation; and yet, the use of forms and materials that inevitably create coolness is quite remarkable. Lisa Heschong, Thermal Delight in Architecture Avatar: The Last AirbenderThe Legend of KorraA hierarchical system of sense elements
A hierarchical system of sense During the Renaissance, the five senses were understood to form a hierarchical system from the highest sense of vision down to touch. Vision was correlated to fire and light, hearing to air, smell to vapour, taste to water, and touch to earth. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses Avatar: The Last AirbenderPrometheusBlessed by the four elements fireelementssenses
Avatar: The Last Airbender A Series The Legend of KorraBlessed by the four elementsA hierarchical system of sense spiritelements
The Legend of Korra A Series If you look for the lightWhen we hit our lowest point Avatar: The Last AirbenderBlessed by the four elements spiritelements
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking