To create noblemen and kings While civilization has been improving our houses, it has not equally improved the men who are to inhabit them. It has created palaces, but it was not so easy to create noblemen and kings. Henry David Thoreau, Walden societycivilization
Can maintenance save civilisation? An Article by Tim Harford timharford.com Maintenance is a low-status affair: you can confess to being unable to change a tyre in a way that you would never confess to being unable to name a play by Shakespeare. …We understand the expertise of janitors, plumbers and mechanics, and we suffer mightily in their absence, yet somehow we take them for granted. We take for granted, too, the most basic maintenance of all — preparing food, washing clothes, changing dirty nappies. Nobody would boast at a dinner party or on a first date about doing any of this, yet it is essential. …This is about more than breaking bridges and breaking bike chains. There is a missed opportunity here to find something rather wonderful in maintenance. repaircivilization
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking