A time when time was not Darkness cannot say: “I precede the coming light”, but there is a sense in which light can say, “Darkness preceded me”. Doubtless there is an event, X, in the future, by reference to which we may say that we are at present in a category of Not-X, but until X occurs, the category of Not-X is without reality. Only X can give reality to Not-X; that is to say, Not-Being depends for its reality upon Being. In this way we may faintly see how the creation of Time may be said automatically to create a time when Time was not, and how the Being of God can be said to create a Not-Being that is not God. Dorothy Sayers, The Mind of the Maker darknesslighttimebeing
Thin ice Today the 'depth of our being' stands on thin ice. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses coldbeing
The utter nothingness of being Everything written symbols can say has already passed by. They are like tracks left by animals. That is why the masters of meditation refuse to accept that writings are final. The aim is to reach true being by means of those tracks, those letters, those signs - but reality itself is not a sign, and it leaves no tracks. It doesn’t come to us by way of letters or words. We can go toward it, by following those words and letters back to what they came from. But so long as we are preoccupied with symbols, theories and opinions, we will fail to reach the principle. "But when we give up symbols and opinions, aren’t we left in the utter nothingness of being?" Yes. Kimura Kyūho, On the Mysteries of Swordsmanship The Elements of Typographic Style zenmeaningsymbolsbeingreality
What will be has always been A Quote by Louis Kahn understandinggroup.com Ruins, Rub-outs, and Trash timebeing
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking