The Caspian The Caspian has its realms of sand, Its other realm of sea; Without the sterile perquisite No Caspian could be. Emily Dickinson, The Collected Poems of Emily Dickinson beautybalance
Duality All existence seemed to be based on duality, on contrast. Either one was a man or one was a woman, either a wanderer or a sedentary burgher, either a thinking person or a feeling person – no one could breathe in at the same time as he breathed out, be a man as well as a woman, experience freedom as well as order, combine instinct and mind. One always had to pay for the one with the loss of the other, and one thing was always just as important and desirable as the other. Herman Hesse, Narcissus and Goldmund balance
Research, empathy, simplicity, speed An Article by Matthew Ström matthewstrom.com As Nosrat provides a simple list of essential ingredients for any great meal, can we describe a simple list of essential components for digital products? Here are four elements that I believe are the foundation of great digital products: Research, Empathy, Simplicity and Speed. Salt, Fat, Acid, Heat designsoftwareproductsbalance
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking