How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Trees and graphs Show image 0 Show image 1 A tree is a kind of graph, but a graph can be considerably more complex than a tree. I have reason to believe, which for brevity’s sake I will treat elsewhere, that the most complex class of processes and structures we humans can consciously prescribe, reduces mathematically to a tree. A tree has a top, bottom, left and right. Its branches fan out from the trunk and they don’t intersect with one another. They are discrete, contiguous, identifiable objects which persist across time. Trees are Things. Software and websites, however, reduce to arbitrarily more complex structures: they are graphs. A graph has no meaningful orientation whatsoever. No sequence, no obvious start or end—at least none that we can intuit. It is better considered not as one Thing, but as a federation of Things, like the brain or a fungus network, or perhaps a composite artifact left behind from an ongoing process, like an ant colony or human city. Dorian Taylor, On the "Building" of Software and Websites A City Is Not a Tree networksthinkingmath