A set of potential photographs A Quote by Susan Sontag ...a mentality which looks at the world as a set of potential photographs. The Eyes of the Skin: Architecture and the SensesMere retinal art photographysocietyimages
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual