When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
Craft and Material in Digital Design An Article A little bit more about the stoneIt is how we come to understand our medium craftmaterialsoftware
A little bit more about the stone In the documentary Rivers and Tides, artist Andy Goldsworthy repeatedly struggles to stack stones into a sculptural cairn. Over and over the stones fall. Each time, Andy’s sculpture stands a little taller before the moment of failure. At a penultimate moment in the episode, the ever-patient Goldsworthy begins to look exasperated. He’s just staring at the rocks scattered on the ground, studying them intently. A curious passerby has watched him fail a few times, and Andy tells the man, “Every time, I learn a little bit more about the stone. I’m learning how it works.”
It is how we come to understand our medium There is such a unique quality to experiential learning, through direct experience with a material. It cannot be substituted through lectures or books. It must be felt. It must be earned through time well spent, through making and failing and re-making. It is how we come to understand our medium. If you’re a digital designer who doesn’t understand basic principles of computer science, or has never written a bit of code, or has never built a website, what are you doing? What can you say about the material you shape? The idea that designers in the information age shouldn’t waste their time with this skill baffles me. It is woefully misguided advice. A digital designer who has not learned the nature of their medium is a designer unprepared to argue for their vision. This is a designer who is unable to push back against the criticism of skeptical engineers. This is a designer who risks offering opinions instead of solutions. If you are crafting experiences in the digital space, you should know what’s required to implement your ideas. You should try implementing it yourself, (if only to build empathy with your developers!)