Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
Structure, Substructure, and Superstructure An Essay from A Search for Structure by Cyril Stanley Smith The monotonous perfectionOn beauty bareIn a mass of large bubblesThe role of history in structuresA kind of moiré pattern+1 More
The monotonous perfection The mathematical physicist must simplify in order to get a manageable model, and although his concepts are of great beauty, they are austere in the extreme, and the more complicated crystal patterns observed by the metallurgist or geologist, being based on partly imperfect reality, often have a richer aesthetic content. Those who are concerned with structure on a super atomic scale find that there is more significance and interest in the imperfections in crystals than in the monotonous perfection of the crystal lattice itself. imperfectionsaesthetics
In a mass of large bubbles The froth, therefore, though lacking long-range symmetry, nevertheless has very definite rules as to its composition. It is pleasing in appearance because the eye senses this interplay between regularity and irregularity. symmetry
The role of history in structures Although the ideal crystal lattice of a substance at equilibrium depends only on its composition and temperature, all other aspects of the structure of a given bit of polycrystalline matter depends upon history…the manner in which the crystals impinge to produce the grain boundary as a new element of structure which itself changes shape in accordance with its properties and the particular local geometry resulting from historical accidents. Far more complex, but in principle similar, things occur in biological and social organizations. evolutiongrowth
A kind of moiré pattern Everything that we can see, everything that we can understand, is related to structure, and, as the gestalt psychologists have so beautifully shown, perception itself is in patterns, not fragments. All awareness or mental activity seems to involve the comparison of a sense or thought pattern with a preexisting one, a pattern formed in the brain’s physical structure by biological inheritance and the imprint of experience. Could it be that aesthetic enjoyment is the formation of a kind of moiré pattern between a newly sensed experience and the old; between the different parts of a sensed pattern transposed in space and in orientation and with variations in scale and time by the marvelous properties of the brain? It is what is left over when what is expected has been canceled out. structureaestheticsperception
From a roving viewpoint There is a kind of indeterminacy, quite different in essence from the famous principle of Heisenberg but just as effective in limiting our knowledge of nature, which lies in the fact that we can neither consciously sense nor think of much at any one moment. Understanding can only come from a roving viewpoint and sequential changes of scale of attention. Up and Down the Ladder of Abstraction attentionunderstanding