When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
Structure, Substructure, and Superstructure An Essay from A Search for Structure by Cyril Stanley Smith The monotonous perfectionOn beauty bareIn a mass of large bubblesThe role of history in structuresA kind of moiré pattern+1 More
The monotonous perfection The mathematical physicist must simplify in order to get a manageable model, and although his concepts are of great beauty, they are austere in the extreme, and the more complicated crystal patterns observed by the metallurgist or geologist, being based on partly imperfect reality, often have a richer aesthetic content. Those who are concerned with structure on a super atomic scale find that there is more significance and interest in the imperfections in crystals than in the monotonous perfection of the crystal lattice itself. imperfectionsaesthetics
In a mass of large bubbles The froth, therefore, though lacking long-range symmetry, nevertheless has very definite rules as to its composition. It is pleasing in appearance because the eye senses this interplay between regularity and irregularity. symmetry
The role of history in structures Although the ideal crystal lattice of a substance at equilibrium depends only on its composition and temperature, all other aspects of the structure of a given bit of polycrystalline matter depends upon history…the manner in which the crystals impinge to produce the grain boundary as a new element of structure which itself changes shape in accordance with its properties and the particular local geometry resulting from historical accidents. Far more complex, but in principle similar, things occur in biological and social organizations. evolutiongrowth
A kind of moiré pattern Everything that we can see, everything that we can understand, is related to structure, and, as the gestalt psychologists have so beautifully shown, perception itself is in patterns, not fragments. All awareness or mental activity seems to involve the comparison of a sense or thought pattern with a preexisting one, a pattern formed in the brain’s physical structure by biological inheritance and the imprint of experience. Could it be that aesthetic enjoyment is the formation of a kind of moiré pattern between a newly sensed experience and the old; between the different parts of a sensed pattern transposed in space and in orientation and with variations in scale and time by the marvelous properties of the brain? It is what is left over when what is expected has been canceled out. structureaestheticsperception
From a roving viewpoint There is a kind of indeterminacy, quite different in essence from the famous principle of Heisenberg but just as effective in limiting our knowledge of nature, which lies in the fact that we can neither consciously sense nor think of much at any one moment. Understanding can only come from a roving viewpoint and sequential changes of scale of attention. Up and Down the Ladder of Abstraction attentionunderstanding