Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
Structure, Substructure, and Superstructure
The monotonous perfection
The mathematical physicist must simplify in order to get a manageable model, and although his concepts are of great beauty, they are austere in the extreme, and the more complicated crystal patterns observed by the metallurgist or geologist, being based on partly imperfect reality, often have a richer aesthetic content. Those who are concerned with structure on a super atomic scale find that there is more significance and interest in the imperfections in crystals than in the monotonous perfection of the crystal lattice itself.
On beauty bare
Even more than Euclid, hath Euler gazed on beauty bare.
In a mass of large bubbles
The froth, therefore, though lacking long-range symmetry, nevertheless has very definite rules as to its composition. It is pleasing in appearance because the eye senses this interplay between regularity and irregularity.
The role of history in structures
Although the ideal crystal lattice of a substance at equilibrium depends only on its composition and temperature, all other aspects of the structure of a given bit of polycrystalline matter depends upon history…the manner in which the crystals impinge to produce the grain boundary as a new element of structure which itself changes shape in accordance with its properties and the particular local geometry resulting from historical accidents. Far more complex, but in principle similar, things occur in biological and social organizations.
A kind of moiré pattern
Everything that we can see, everything that we can understand, is related to structure, and, as the gestalt psychologists have so beautifully shown, perception itself is in patterns, not fragments. All awareness or mental activity seems to involve the comparison of a sense or thought pattern with a preexisting one, a pattern formed in the brain’s physical structure by biological inheritance and the imprint of experience. Could it be that aesthetic enjoyment is the formation of a kind of moiré pattern between a newly sensed experience and the old; between the different parts of a sensed pattern transposed in space and in orientation and with variations in scale and time by the marvelous properties of the brain?
It is what is left over when what is expected has been canceled out.
From a roving viewpoint
There is a kind of indeterminacy, quite different in essence from the famous principle of Heisenberg but just as effective in limiting our knowledge of nature, which lies in the fact that we can neither consciously sense nor think of much at any one moment. Understanding can only come from a roving viewpoint and sequential changes of scale of attention.