Zettelkasten A Tool by Niklas Luhmann en.wikipedia.org A zettelkasten consists of many individual notes with ideas and other short pieces of information that are taken down as they occur or are acquired. The notes are numbered hierarchically, so that new notes may be inserted at the appropriate place, and contain metadata to allow the note-taker to associate notes with each other. For example, notes may contain tags that describe key aspects of the note, and they may reference other notes. The numbering, metadata, format and structure of the notes is subject to variation depending on the specific method employed. zettelkasten.deHow to Make a Complete Map of Every Thought You ThinkThe Zettelkasten MethodWhat this site is notetakingthinkingwriting
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking