Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Four principles The essential purpose of Direct Management, as we understand the term, is to create buildings which are whole. This means that each part of the building is right in relation to the other parts, and to the part of the land that makes the buildings and the land more beautiful. I will try to summarize the real meaning of Direct Management. The design evolves during construction. This means that the form of control over designs does not stop when drawings are finished, but goes on, continuously, before, during, and after construction. This cannot be done if architect and contractor are separate, or consider their jobs separately. It will only happen if the person who controls the design at the beginning actually controls the construction, too. Flexible cost control. Cost control requires continuous changing of ideas about what is built, in relation to money that is available, and in relation to what has been done already. Experience with one's hands. It is also impossible for an architect to have enough knowledge to control the process successfully, unless they have experienced almost every phase of construction with their own hands. Love of craft and the joy in the physical process of making. In the old days, making a building was clearly understood as a work of making. In this word, designing and physically building are inseparable. However, in the modern world, design has become separated from construction. Architects think of their work as designing, on paper, with the idea that the building process is a separate process. This is not what I call making at all. A good building can only be created, when it is deeply understood as something which is made, by a direct connection of the act of making, and the act of feeling, with your hands. Christopher Alexander, The Battle for the Life and Beauty of the Earth The discoveries you make in the makingThe situation talks back