Undoing the Toxic Dogmatism of Digital Design An Essay by Lisa Angela lisa-angela-fftv.medium.com Design educators and industry leaders have never reached a consensus about what comprises a “good enough” foundational education for digital design. We do not properly retire methods (or ways of conducting them) that have been shown to be ineffective. Design team seniority levels are meaningless. We’ve collectively lost the safety (and subsequently the desire) to explore and fail. We afford well-known design leaders too much power to dictate how design is discussed and conducted. We have no ethical standards. Inclusive design and accessibility are afterthoughts — both in design education and in practice. Design Discourse is in a State of Arrested DevelopmentWaking up from the dream of UXSermon for WIAD Bristol 2021On Design Thinking ethicsuxsoftware
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking