Make the change easy A Tweet by Kent Beck twitter.com For each desired change: Make the change easy (warning: this may be hard) Make the easy change The State of Agile Software in 2018 changesoftwarerefactoring
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual