The way an oyster does A Fragment by Kay Ryan www.csmonitor.com Her poems, [Kay Ryan] says, don't begin with a simple image or sound, but instead start "the way an oyster does, with an aggravation." An old saw may nudge her repeatedly, such as "It's always darkest before the dawn" or "Why did the chicken cross the road?" "I think, 'What about those chickens?' " she says, "and I start an investigation of what that means. Poets rehabilitate clichés." poetrymeaningcliché
Crown A Poem by Kay Ryan www.poetryfoundation.org Too much rain loosens trees. In the hills giant oaks fall upon their knees. You can touch parts you have no right to— places only birds should fly to. naturetreesmelancholytouch
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking