From the desk of: Austin Kleon How do you work? When I get home, I have two desks in my office — one’s “analog” and one’s “digital.” The analog desk has nothing but markers, pens, pencils, paper, and newspaper. Nothing electronic is allowed on the desk — this is how I keep myself off Twitter, etc. This is where most of my work is born. The digital desk has my laptop, my monitor, my scanner, my Wacom tablet, and a MIDI keyboard controller for if I want to record any music. (Like a lot of writers, I’m a wannabe musician.) This is where I edit, publish, etc. Austin Kleon & Kate Donnelly, From the desk of fromyourdesks.com Forget the computer — here’s why you should write and design by hand drawingwork
From the desk of A Blog by Kate Donnelly fromyourdesks.com A site dedicated solely to canvas of the Desk. A Desk is where we work. Symbolic. Physical. Present. A second and third home. A Desk is a platform. A hearth. Roots are planted. It’s a place, a sanctuary, where hours upon hours pass. From the desk of: Austin Kleon workfurniture
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking