Things Learned Blogging An Article by Jim Nielsen blog.jim-nielsen.com Eschew anything beyond writing the content of a post. No art direction. No social media imagery. No comments. No webmentions. No analytics...Imagine stripping away everything in the way of writing until the only thing staring you back in the face is a blinking cursor and an empty text file. That’ll force you to think about writing. ...[And] write for you, not for others. And if you can’t think of what to “write”, document something for yourself and call it writing. If there’s one thing I’ve learned about the mystery of blogging, it’s that the stuff you think nobody will read ends up with way more reach than anything you write thinking it will be popular. So write about what you want, not what you think others want, and the words will spill out. How to blogWrite the books you want to read bloggingwritinginterest
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking