A time to build and a time to repair An Article by Elizabeth M. Renieris www.cigionline.org There is a time to build and a time to repair. Repairing what is broken is difficult and important work that requires contextualizing technology and working within creative constraints…If we just keep building without repairing what exists or applying lessons learned along the way, we will continue to spin our wheels as the same problems accumulate and amplify. In this way, our technology may evolve, but our relationship to it (and to each other) can only degrade. Builder Brain repairbuildingtechnology
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking