The dying art of the hatchet job An Article by Dorian Lynskey staging.unherd.com I find that the act of disagreeing with a sharp takedown sharpens my appreciation of the work in question. If I have to think a bit harder about what I like and why I like it, that’s fine by me, especially when it’s something that has been almost universally acclaimed. ...It’s not that I long for an epidemic of gleeful brutality but I will always cherish the right of critics to express their hate, hate, hate in the ultimate service of what they love, love, love. critique
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility