The Umbrellas, a temporary work of art realized in two countries at the same time, reflected the similarities and differences in the ways of life and the use of the land in two inland valleys in Japan and the USA.
After a struggle spanning the seventies, eighties and nineties, the wrapping of the Reichstag was completed in June 1995. For two weeks, the building was shrouded with silvery fabric, shaped by the blue ropes, highlighting the features and proportions of the imposing structure.
In 1983, eleven of the islands situated in Biscayne Bay, Greater Miami, were surrounded with 6.5 million square feet (603,870 square meters) of floating pink woven polypropylene fabric covering the surface of the water and extending out from each island into the bay.
One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game.
The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends.