To call each thing by its right name A Fragment by Boris Pasternak www.goodreads.com For a moment she rediscovered the purpose of her life. She was here on earth to grasp the meaning of its wild enchantment and to call each thing by its right name. My nameDesign is a connection between things nameseuphony
The informing idea of functionalism The informing idea of functionalism is what is called elegance by engineers and scientists—the notion that the best solution to a problem (whether applied to a mathematical proof, a machine, or an organizational diagram) is the most succinct. This conceit collapses the technical, the ethical, and the aesthetic, which powers the idea exponentially. Michael Sorkin, 20 Minutes in Manhattan The Nature and Aesthetics of Design functionaesthetics