Gods of the Word A Book by Margaret Magnus www.amazon.com Imagine that we had no voice and no tongueMy nameReference and Is-nessIt flows out and fillsNo less than a Zeus+6 More PhonaestheticsThe arbitrariness of the signThe body image
The informing idea of functionalism The informing idea of functionalism is what is called elegance by engineers and scientists—the notion that the best solution to a problem (whether applied to a mathematical proof, a machine, or an organizational diagram) is the most succinct. This conceit collapses the technical, the ethical, and the aesthetic, which powers the idea exponentially. Michael Sorkin, 20 Minutes in Manhattan The Nature and Aesthetics of Design functionaesthetics