The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
The informing idea of functionalism The informing idea of functionalism is what is called elegance by engineers and scientists—the notion that the best solution to a problem (whether applied to a mathematical proof, a machine, or an organizational diagram) is the most succinct. This conceit collapses the technical, the ethical, and the aesthetic, which powers the idea exponentially. Michael Sorkin, 20 Minutes in Manhattan The Nature and Aesthetics of Design functionaesthetics