In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
I adore a long, unwieldy sentence from time to time but this bad boy is simply a monster. Why is that though? Well, the writer overwhelms us with smart-sounding nonsense in an attempt to prove how intelligent they are. Yet if you keep your wits about you and look closely you’ll notice how imprecise and waffling the writing truly is. There’s just so much opportunity for revision!
Although most writing is like this, the problem is often hard to spot. That’s because sentences like those above make us feel dumb. We tend to think “yikes I don’t understand any of this so this chap must be smarter than me!” And that’s just what this obfuscatory language is designed to do.
I think this is perhaps the hardest part of writing—of “generously imagining her”—continuously, unendingly. And this is the only difference between good and bad writing in the end. That doesn’t mean it’s easy (being kind is often the hardest thing to do) and of course I mention this not to lecture anyone but only as a keepsake and as a reminder for myself.