Winning by Design: The Methods of Gordon Murray A Research Paper by Nigel Cross & Anita Clayburn Cross A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers You need to make the step forwardDrawing the bitsLike designing things for the first timeWonder PlotsI never have engineers that aren't designers+7 More design
Who the fuck is Guy Debord? An Article by Robin Rendle www.robinrendle.com Long, unwieldy sentencesImagining her PsychogeographySuch tortuous syntax writingsimplicity
Long, unwieldy sentences I adore a long, unwieldy sentence from time to time but this bad boy is simply a monster. Why is that though? Well, the writer overwhelms us with smart-sounding nonsense in an attempt to prove how intelligent they are. Yet if you keep your wits about you and look closely you’ll notice how imprecise and waffling the writing truly is. There’s just so much opportunity for revision! Although most writing is like this, the problem is often hard to spot. That’s because sentences like those above make us feel dumb. We tend to think “yikes I don’t understand any of this so this chap must be smarter than me!” And that’s just what this obfuscatory language is designed to do. The assumption of equality
Imagining her I think this is perhaps the hardest part of writing—of “generously imagining her”—continuously, unendingly. And this is the only difference between good and bad writing in the end. That doesn’t mean it’s easy (being kind is often the hardest thing to do) and of course I mention this not to lecture anyone but only as a keepsake and as a reminder for myself. writing