Rapport "Bob's rapport with the workers is extraordinary. Reminds me of something Noguchi once pointed out about Bernini during the days he was building St. Peter's in Rome: how what made him so special, aside from his own obvious gifts, was his ability to extend himself through the work of others, to get them on his side and working in his direction." Lawrence Wechler & Robert Irwin, Seeing Is Forgetting the Name of the Thing One Sees leadershipteamwork
Design Leadership Truisms An Article by Peter Merholz www.petermerholz.com PEOPLE ARE NOT THEIR JOB TITLES. TEAM MEMBERS ARE NOT “RESOURCES”. PEOPLE WORK BEST WHEN THEY CAN BE THEIR FULL SELVES. YOU CANNOT CALCULATE AN ROI FOR DESIGN. FRAMING THE PROBLEM IS MORE IMPORTANT THAN SOLVING THE PROBLEM. (DESIGN) LEADERSHIP IS MORE TALKING THAN DOING. YOU’LL DO A BETTER JOB IF YOU LIGHTEN UP IF YOU HAVEN’T PISSED SOMEONE OFF, YOU’RE NOT DOING YOUR JOB RIGHT. NO ONE OUTSIDE YOUR TEAM UNDERSTANDS WHAT IT TAKES TO DO GOOD WORK. THE OUTCOMES ARE BETTER WHEN EVERYONE IS A DESIGNER. AGILE TRANSFORMATIONS ARE HOSTILE TO GOOD DESIGN. WHAT A DESIGN TEAM NEEDS MOST IS A CLEAR SENSE OF PURPOSE. YOU ARE ON THE FRONT LINE OF A GLOBAL WAR FOR TALENT. EVERYONE APPLYING FOR A ROLE HAS AN INFLATED TITLE. INTERVIEWS ARE A POOR WAY OF ASSESSING CANDIDATES. DESIGN EXERCISES ARE A BAD INTERVIEWING PRACTICE. YOU WILL NEVER HAVE ENOUGH DESIGNERS. YOU WILL NEVER HAVE ENOUGH TIME. THE SKILLS THAT GOT YOU HERE ARE NOT THE SKILLS THAT WILL CARRY YOU FORWARD. Truisms designleadershipteamwork
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
What's Wrong With This Model? A Chapter from The Design of Design by Frederick P. Brooks, Jr. What's wrong with the rational modelDeciding what to designEvaluating goodnessChanging constraintsThey just don't work that way+1 More
What's wrong with the rational model We Don’t Really Know the Goal When We Start We Usually Don’t Know the Decision Tree – We Discover It as We Go The Nodes Are Really Not Design Decisions, but Tentative Complete Designs The Goodness Function Cannot be Evaluated Incrementally The Desiderata and Their Weightings Keep Changing The Constraints Keep Changing Changing constraintsDeciding what to designThe situation talks back
Deciding what to design We Don’t Really Know the Goal When We Start The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design. I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted. Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process. What's wrong with the rational model iteration
Evaluating goodness The Goodness Function Cannot be Evaluated Incrementally The Rational Model assumes that design involves a search of the decision tree, and that at every node, one can evaluate the goodness function of several downward branches. In fact, one cannot in general do this without exploring all the downward branches to all their leaves, which is possible in principle, but leads to a combinatorial explosion of alternatives in practice. What's wrong with the rational model
Changing constraints The Constraints Keep Changing The explicit listing of known constraints in the design program helps here. The designer can periodically scan the list, asking, “Can this constraint now be removed because the world has changed? Can it be entirely circumvented by working outside the design space?” What's wrong with the rational model constraints
They just don't work that way Perhaps the most devastating critique of the Rational Model, although perhaps the hardest to prove, is that most experienced designers just don’t work that way. “Conventional wisdom about problem-solving seems often to be contradicted by the behavior of expert designers. Empirical studies of design activity have frequently found ‘intuitive’ features of design ability to be the most effective and relevant to the intrinsic nature of design. Some aspects of design theory, however, have tried to develop counter-intuitive models and prescriptions for design behavior.” — Nigel Cross
We must outgrow it Why all this fuss about the process model? Does the model we and others use to think about our design process really affect our designing itself? I believe it does. I believe our inadequate model and following it slavishly lead to fat, cumbersome, over-features products and also to schedule, budget, and performance disasters. The Rational Model, in any of its forms, leads us to demand up-front statements of design requirements. It leads us to believe that such can be formulated. It leads us to make contracts with one another on the basis of enshrined ignorance. A more realistic process model would make design work more efficient, obviating many arguments with clients and much rework. The Waterfall Model is wrong and harmful; we must outgrow it.