Novelty & Newness
The subtlest slightest kinds of differences
Having quite lost sight of the principle
Ending is better than mending
“We always throw away old clothes. Ending is better than mending, ending is better than mending, ending is better…”
A fresh focus of power
The demand for “originality”—with the implication that the reminiscence of other writers is a sin against originality and a defect in the work—is a recent one and would have seemed quite ludicrous to poets of the Augustan Age, or of Shakespeare’s time. The traditional view is that each new work should be a fresh focus of power through which former streams of beauty, emotion, and reflection are directed. This view is adopted, and perhaps carried to excess, by writers like T. S. Eliot, some of whose poems are a close web of quotations and adaptations, chosen for their associative value, or like James Joyce, who makes great use of the associative value of sounds and syllables.
Over-imagination
An architect intent on being different may in the end prove as troubling as an over-imaginative pilot or doctor. However important originality may be in some fields, restraint and adherence to procedure emerge as the more significant virtues in a great many others.
We rarely wish to be surprised by novelty as we round street corners. We require consistency in our buildings, for we are ourselves frequently close to disorientation and frenzy.
The word invents itself
Posits certain neologisms as arising from their own cultural necessity—his words, I believe. Yes, he said. When the kind of experience that you're getting a man-sized taste of becomes possible, the word invents itself.
The Innovation Funnel
A Comic by Tom FishburneMost organizations use some version of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end.
Yet this Darwinian process of bringing ideas to life doesn’t necessarily lead to survival of the fittest ideas. If we’re not careful, the innovation funnel leads to survival of the safest ideas.
Organizations are good at spotting risks. In an effort to improve success rates, organizations tend to put sharper teeth in the funnel.
As ideas run the organizational gauntlet, they can get pruned, sheared, shaped, and watered down beyond recognition. On the way, they can lose the essence of the idea. They may lose their point of difference and reason for being.
Stepping stones in possibility space
An Article by Gordon BranderIf we try to cross this lake by following only the stepping stones that lead toward our objective, we’ll soon get stuck. But what if we let go of our objectives? What if we focused on trying to find new stepping stones instead? This is novelty search. Instead of looking for something specific, you look for something new.
Novelty search isn’t just random, it’s chance plus memory. Together, these ingredients do something interesting.
...Stepping stones are also combinatorial. Each new stepping stone we discover expands our potential to find even more stepping stones. Collecting stepping stones is a luck maximization algorithm. By collecting and combining stepping stones, we might arrive at our destination by accident, or somewhere more interesting!
Don’t Play It Like the Flute
An Article by Matthias OttDon’t play it like the flute. Play it as if it was the wind whistling through the desert dunes.
No matter what you love to create, there is something to be learned from the way Hans Zimmer approached the Dune score. We are all striving to create work that is novel, innovative, memorable, and inspiring. To get there, however, we tend to focus on getting things right, on avoiding mistakes, on “being professional”. Yes, it is important to have the commitment, dedication, and attention to detail of a professional. But being right? That will only take you so far. What is much more important is to approach the problem in front of you with curiosity and an open mind. With an urge to explore what can be found beyond the ordinary, beyond the right way of doing things. If you want to create something that nobody has come up with yet, it is important that you try out all the crazy ideas others are afraid to try, that you build prototypes, improvise, and freely play with the materials and the technologies you have at hand.
The Web is Industrialized and I Helped Industrialize It
An Article by Dave RupertIn our cultural obsession with billionaire entrepreneurs we laud new features more than the maintenance and incrementalism work of making old features better and more accessible. Maintenance looks like red minus signs in the spreadsheet. New features look like green plus signs. New features look better on our LinkedIn profiles. New features have that pizzazz, baby.
When gardening, the building of planters and initial planting is a very short process. The majority of your time is spent nurturing and monitoring growth. I personally feel the struggle between maintainer work and new shiny feature work. I enjoy that new feature smell but I know that my day-to-day is more like a janitor on a boat mopping up someone else’s barf. In terms of metaphors, the gardening metaphor is certainly better, and it acknowledges that design and development still tend to be more creative endeavors.
What's Wrong With This Model?
What's wrong with the rational model
- We Don’t Really Know the Goal When We Start
- We Usually Don’t Know the Decision Tree – We Discover It as We Go
- The Nodes Are Really Not Design Decisions, but Tentative Complete Designs
- The Goodness Function Cannot be Evaluated Incrementally
- The Desiderata and Their Weightings Keep Changing
- The Constraints Keep Changing
Deciding what to design
We Don’t Really Know the Goal When We Start
The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design.
I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted.
Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process.
Evaluating goodness
The Goodness Function Cannot be Evaluated Incrementally
The Rational Model assumes that design involves a search of the decision tree, and that at every node, one can evaluate the goodness function of several downward branches. In fact, one cannot in general do this without exploring all the downward branches to all their leaves, which is possible in principle, but leads to a combinatorial explosion of alternatives in practice.
Changing constraints
The Constraints Keep Changing
The explicit listing of known constraints in the design program helps here. The designer can periodically scan the list, asking, “Can this constraint now be removed because the world has changed? Can it be entirely circumvented by working outside the design space?”
They just don't work that way
Perhaps the most devastating critique of the Rational Model, although perhaps the hardest to prove, is that most experienced designers just don’t work that way.
“Conventional wisdom about problem-solving seems often to be contradicted by the behavior of expert designers. Empirical studies of design activity have frequently found ‘intuitive’ features of design ability to be the most effective and relevant to the intrinsic nature of design. Some aspects of design theory, however, have tried to develop counter-intuitive models and prescriptions for design behavior.” — Nigel Cross
We must outgrow it
Why all this fuss about the process model? Does the model we and others use to think about our design process really affect our designing itself? I believe it does. I believe our inadequate model and following it slavishly lead to fat, cumbersome, over-features products and also to schedule, budget, and performance disasters.
The Rational Model, in any of its forms, leads us to demand up-front statements of design requirements. It leads us to believe that such can be formulated. It leads us to make contracts with one another on the basis of enshrined ignorance. A more realistic process model would make design work more efficient, obviating many arguments with clients and much rework.
The Waterfall Model is wrong and harmful; we must outgrow it.