Don’t Play It Like the Flute An Article by Matthias Ott matthiasott.com Don’t play it like the flute. Play it as if it was the wind whistling through the desert dunes. No matter what you love to create, there is something to be learned from the way Hans Zimmer approached the Dune score. We are all striving to create work that is novel, innovative, memorable, and inspiring. To get there, however, we tend to focus on getting things right, on avoiding mistakes, on “being professional”. Yes, it is important to have the commitment, dedication, and attention to detail of a professional. But being right? That will only take you so far. What is much more important is to approach the problem in front of you with curiosity and an open mind. With an urge to explore what can be found beyond the ordinary, beyond the right way of doing things. If you want to create something that nobody has come up with yet, it is important that you try out all the crazy ideas others are afraid to try, that you build prototypes, improvise, and freely play with the materials and the technologies you have at hand. musiccreativitynoveltyexplorationcuriosity
Painting With the Web An Article by Matthias Ott matthiasott.com So much about [Gerhard Richter's painting process] reminds me of designing and building for the Web: The unpredictability, the peculiarities of the material, the improvisation, the bugs, the happy accidents. There is one crucial difference, though. By using static wireframes and static layouts, by separating design and development, we are often limiting our ability to have that creative dialogue with the Web and its materials. We are limiting our potential for playful exploration and for creating surprising and novel solutions. And, most importantly, we are limiting our ability to make conscious, well-informed decisions going forward. By adding more and more layers of abstraction, we are breaking the feedback loop of the creative process. A constant dialogueConstant reflection and refinement How do you know when your paintings are finished?Designing with code artwwwcreativityprocesscode
What's Wrong With This Model? A Chapter from The Design of Design by Frederick P. Brooks, Jr. What's wrong with the rational modelDeciding what to designEvaluating goodnessChanging constraintsThey just don't work that way+1 More
What's wrong with the rational model We Don’t Really Know the Goal When We Start We Usually Don’t Know the Decision Tree – We Discover It as We Go The Nodes Are Really Not Design Decisions, but Tentative Complete Designs The Goodness Function Cannot be Evaluated Incrementally The Desiderata and Their Weightings Keep Changing The Constraints Keep Changing Changing constraintsDeciding what to designThe situation talks back
Deciding what to design We Don’t Really Know the Goal When We Start The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design. I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted. Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process. What's wrong with the rational model iteration
Evaluating goodness The Goodness Function Cannot be Evaluated Incrementally The Rational Model assumes that design involves a search of the decision tree, and that at every node, one can evaluate the goodness function of several downward branches. In fact, one cannot in general do this without exploring all the downward branches to all their leaves, which is possible in principle, but leads to a combinatorial explosion of alternatives in practice. What's wrong with the rational model
Changing constraints The Constraints Keep Changing The explicit listing of known constraints in the design program helps here. The designer can periodically scan the list, asking, “Can this constraint now be removed because the world has changed? Can it be entirely circumvented by working outside the design space?” What's wrong with the rational model constraints
They just don't work that way Perhaps the most devastating critique of the Rational Model, although perhaps the hardest to prove, is that most experienced designers just don’t work that way. “Conventional wisdom about problem-solving seems often to be contradicted by the behavior of expert designers. Empirical studies of design activity have frequently found ‘intuitive’ features of design ability to be the most effective and relevant to the intrinsic nature of design. Some aspects of design theory, however, have tried to develop counter-intuitive models and prescriptions for design behavior.” — Nigel Cross
We must outgrow it Why all this fuss about the process model? Does the model we and others use to think about our design process really affect our designing itself? I believe it does. I believe our inadequate model and following it slavishly lead to fat, cumbersome, over-features products and also to schedule, budget, and performance disasters. The Rational Model, in any of its forms, leads us to demand up-front statements of design requirements. It leads us to believe that such can be formulated. It leads us to make contracts with one another on the basis of enshrined ignorance. A more realistic process model would make design work more efficient, obviating many arguments with clients and much rework. The Waterfall Model is wrong and harmful; we must outgrow it.