Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
A Tractate on Japanese Aesthetics A Book by Donald Richie www.goodreads.com Listings and jottingsProcess vs. productWe have been given a standardMerely ornateNo words to describe+4 More
Listings and jottings Most likely to succeed in defining Japanese aesthetics is a net of associations composed of listings or jottings, connected intuitively, that fills in a background and renders the subject visible. collections
Process vs. product ...more concerned with process than with product, with the actual construction of a self than with self-expression. designidentitymaking
We have been given a standard We have been given a standard to use. It is there, handy daily: things as they are, or Nature itself. This makes good sense, the only sense really—Nature should be our model. naturemaking
Merely ornate There is nothing merely ornate about nature: every branch, twig, or leaf counts. natureornament
No words to describe If there is no term for something, it might be thought that the commodity is of small importance. But it is just as likely that this something is of such importance that it is taken for granted, and thus any conveniences, like words, for discussing it are unnecessary. The quality without a nameThis is Water meaningwords
Mimesis Realism played small part in the realities of life as experienced by the traditional Japanese artist. The expectations of the artist's cultivated sensibilities did not demand mimesis. Rather, indication, suggestion, simplicity took the place of any fidelity to outward appearance. art
Cherry blossoms Cherry blossoms are to be preferred not when they are at their fullest but afterward, when the air is thick with their falling petals and with the unavoidable reminder that they too have had their day and must rightly perish. Immortality, in that it is considered at all, is to be found through nature's way. The form is kept though the contents evaporate. deathnature
Wabi-sabi Sabi is an aesthetic term, rooted in a given concern. It is concerned with chronology, with time and its effects, with product. Wabi is a more philosophical concept, a quality not attached merely to a given object. It is concerned with manner, with process, with direction. wabi-sabi
How painful life here would be A mountain village Where there is not even hope Of a visitor: If not for the loneliness, How painful life here would be. — Saigyo (Donald Keene translation) melancholysolitude