The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
A Tractate on Japanese Aesthetics A Book by Donald Richie www.goodreads.com Listings and jottingsProcess vs. productWe have been given a standardMerely ornateNo words to describe+4 More
Listings and jottings Most likely to succeed in defining Japanese aesthetics is a net of associations composed of listings or jottings, connected intuitively, that fills in a background and renders the subject visible. collections
Process vs. product ...more concerned with process than with product, with the actual construction of a self than with self-expression. designidentitymaking
We have been given a standard We have been given a standard to use. It is there, handy daily: things as they are, or Nature itself. This makes good sense, the only sense really—Nature should be our model. naturemaking
Merely ornate There is nothing merely ornate about nature: every branch, twig, or leaf counts. natureornament
No words to describe If there is no term for something, it might be thought that the commodity is of small importance. But it is just as likely that this something is of such importance that it is taken for granted, and thus any conveniences, like words, for discussing it are unnecessary. The quality without a nameThis is Water meaningwords
Mimesis Realism played small part in the realities of life as experienced by the traditional Japanese artist. The expectations of the artist's cultivated sensibilities did not demand mimesis. Rather, indication, suggestion, simplicity took the place of any fidelity to outward appearance. art
Cherry blossoms Cherry blossoms are to be preferred not when they are at their fullest but afterward, when the air is thick with their falling petals and with the unavoidable reminder that they too have had their day and must rightly perish. Immortality, in that it is considered at all, is to be found through nature's way. The form is kept though the contents evaporate. deathnature
Wabi-sabi Sabi is an aesthetic term, rooted in a given concern. It is concerned with chronology, with time and its effects, with product. Wabi is a more philosophical concept, a quality not attached merely to a given object. It is concerned with manner, with process, with direction. wabi-sabi
How painful life here would be A mountain village Where there is not even hope Of a visitor: If not for the loneliness, How painful life here would be. — Saigyo (Donald Keene translation) melancholysolitude