Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
Upstream Color A Film by Shane Carruth www.imdb.com The same material as the sunWhen it goes wrongUpstream Color Original Soundtrack WaldenExtract (n)Authorisation vs. Consent connectioncycleslove
The same material as the sun I have to apologize. I was born with a disfigurement where my head is made of the same material as the sun. It makes it impossible for you to look directly at me. It has always been this way. bodysurrealism
Upstream Color Original Soundtrack Leaves Expanded May Be Prevailing Blue Mixed With Yellow Of The Sand I Used To Wonder At The Halo Of Light Around My Shadow And Would Fancy Myself One Of The Elect Fearing That They Would Be Light-headed For Want Of Food And Also Sleep Stirring Them Up As The Keeper Of A Menagerie His Wild Beasts The Finest Qualities Of Our Nature Like The Bloom On Fruits Can Be Preserved Perhaps The Wildest Sound That Is Ever Heard Here Making The Woods Ring Far And Wide I Love To Be Alone A Young Forest Growing Up Under Your Meadows Their Roots Reaching Quite Under The House The Rays Which Stream Through The Shutter Will Be No Longer Remembered When The Shutter Is Wholly Removed After Soaking Two Years And Then Lying High Six Months It Was Perfectly Sound Though Waterlogged Past Drying The Sun Is But A Morning Star A Low And Distant Sound Gradually Swelling And Increasing As If It Would Have A Universal And Memorable Ending A Sullen Rush And Roar WaldenI love to be alone euphonynaturelonelinessmelancholysoundending