Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
Upstream Color
The same material as the sun
I have to apologize. I was born with a disfigurement where my head is made of the same material as the sun. It makes it impossible for you to look directly at me. It has always been this way.
When it goes wrong
Kris: It's not my fault when it goes wrong.
Jeff: Yes it is.
Upstream Color Original Soundtrack
- Leaves Expanded May Be Prevailing Blue Mixed With Yellow Of The Sand
- I Used To Wonder At The Halo Of Light Around My Shadow And Would Fancy Myself One Of The Elect
- Fearing That They Would Be Light-headed For Want Of Food And Also Sleep
- Stirring Them Up As The Keeper Of A Menagerie His Wild Beasts
- The Finest Qualities Of Our Nature Like The Bloom On Fruits Can Be Preserved
- Perhaps The Wildest Sound That Is Ever Heard Here Making The Woods Ring Far And Wide
- I Love To Be Alone
- A Young Forest Growing Up Under Your Meadows
- Their Roots Reaching Quite Under The House
- The Rays Which Stream Through The Shutter Will Be No Longer Remembered When The Shutter Is Wholly Removed
- After Soaking Two Years And Then Lying High Six Months It Was Perfectly Sound Though Waterlogged Past Drying
- The Sun Is But A Morning Star
- A Low And Distant Sound Gradually Swelling And Increasing
- As If It Would Have A Universal And Memorable Ending
- A Sullen Rush And Roar