How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Upstream Color A Film by Shane Carruth www.imdb.com The same material as the sunWhen it goes wrongUpstream Color Original Soundtrack WaldenExtract (n)Authorisation vs. Consent connectioncycleslove
The same material as the sun I have to apologize. I was born with a disfigurement where my head is made of the same material as the sun. It makes it impossible for you to look directly at me. It has always been this way. bodysurrealism
Upstream Color Original Soundtrack Leaves Expanded May Be Prevailing Blue Mixed With Yellow Of The Sand I Used To Wonder At The Halo Of Light Around My Shadow And Would Fancy Myself One Of The Elect Fearing That They Would Be Light-headed For Want Of Food And Also Sleep Stirring Them Up As The Keeper Of A Menagerie His Wild Beasts The Finest Qualities Of Our Nature Like The Bloom On Fruits Can Be Preserved Perhaps The Wildest Sound That Is Ever Heard Here Making The Woods Ring Far And Wide I Love To Be Alone A Young Forest Growing Up Under Your Meadows Their Roots Reaching Quite Under The House The Rays Which Stream Through The Shutter Will Be No Longer Remembered When The Shutter Is Wholly Removed After Soaking Two Years And Then Lying High Six Months It Was Perfectly Sound Though Waterlogged Past Drying The Sun Is But A Morning Star A Low And Distant Sound Gradually Swelling And Increasing As If It Would Have A Universal And Memorable Ending A Sullen Rush And Roar WaldenI love to be alone euphonynaturelonelinessmelancholysoundending