Reflections on Software Performance An Article by Nelson Elhage blog.nelhage.com Performance is a feature Performance changes how users use software Performance needs effort throughout a project’s lifecycle Architecture strongly impacts performance Performance isn’t just about hot spots Performant foundations simplify architecture …we underrate performance when designing and building software. We have become accustomed to casually giving up factors of two or ten or more with our choices of tools and libraries, without asking if the benefits are worth it. performancesoftware
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual