Dieter Rams: As Little Design as Possible A Book by Sophie Lovell & Dieter Rams www.phaidon.com Beyond improvementCardinal sinOn displayLong-termHumble servants+11 More Good design is practical design designobjectsstyleminimalism
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual