wind
Windy
A WebsiteOn the Winds
An Article by Justin E. H. SmithOn the Situations and Names of the Winds is the title of a fragment of a pseudo-Aristotelian treatise, most likely written by a later author of the Peripatetic school. The two-page work identifies and briefly describes the names not just of the four anemoi, but gives a wind-name to each of the twelve points of the so-called “wind-rose”, slightly less poetically the “compass rose”, which is the figure seen on classical nautical charts and maps that shows the cardinal points as well as points intermediate.
...In both agricultural and maritime settings, the names of the winds were at once practical and phenomenologically basic: to step outside and to feel them was to know how things were in the most basic sense, to “know which way the wind is blowing”, as we still vestigially say, and to find the language to speak of it.
...If I were ever permitted to teach a course on the philosophy of wind, I would begin with the questions: How did the winds lose their names? And what does it mean for us to live in a world of nameless winds? I step outside and I feel a gust. “That’s wind,” I think to myself, and I have nothing more to add beyond that. I don’t know the winds.
Who has seen the wind?
A Poem by Christina RossettiWho has seen the wind?
Neither I nor you:
But when the leaves hang trembling,
The wind is passing through.Who has seen the wind?
Neither you nor I:
But when the trees bow down their heads,
The wind is passing by.We must try to live
A QuoteThe wind is rising!
...We must try to live.— Paul Valéry
Skeleton, Organs, Circulation, Sinew, Skin
I’m concerned with how I witness the work of user experience practitioners getting treated: like it’s just a set of motions toward a product’s all-important implementation, and one that we try to compress, due to its ostensible superfluity. Once the implementation is finished, the UX work appears to usually get discarded.
Tracing the answer back
I submit that the materials that form the precursors to a product’s implementation have considerable value on their own.
My vision is that I will be able to ask a question as mundane as one about the wording of a single button, and trace the answer all the way back to the overarching business strategy to see that it makes sense.
The UX coral reef
It isn’t a site, or a service, or even an identifiable product at all, but rather a system for creating a skin around and connective tissue between things like:
Demographic studies
Contextual inquiries
Stakeholder and user interviews
Surveys
The business ecosystem
Personas
Scenarios
Sketches, storyboards, wireframes
Mockups, models and prototypes
Email and IM conversations
Meeting notes
Content inventories and audits
Concept schemes, taxonomies, thesauri
A UI style guide
A branding and visual identity guide
A voice and tone guide
A code style guide
...etcThe individual elements of such a corpus represent the work of half a dozen specialist sub-disciplines, and are useful for realizing a product’s implementation. But if you hook them all up together, they merge to become a strategic artifact that transcends products and operates as a critical control surface for the business. This is because what such an artifact represents is a coral reef of deeply-considered and hard-fought decisions, and a story of the process that yielded them.