Maggie Appleton
Spatial Web Browsing
Metaphors We Web By
An Essay by Maggie AppletonAs George Lakoff and Mark Johnson made clear in their touchstone book Metaphors We Live By, metaphors are the basis of all human thought and reasoning. The metaphors we use to speak about the web are not simply linguistic trivia – they determine how we understand it on a fundamental level. It determines what we think the web is capable of, what risks, opportunities, and challenges it poses. Which means the metaphors we use to think about the web profoundly influence what we think the web is, what we think we can do with it, and how we might change or evolve it.
…Out of all of these metaphors [for the web], the two most enduring are paper and physical space.
A Brief History of the Digital Garden
An Article by Maggie AppletonDigital gardening is the Domestic Cozy version of the personal blog. It's less performative than a blog, but more intentional and thoughtful than our Twitter feed. It wants to build personal knowledge over time, rather than engage in banter and quippy conversations.
Maggie Appleton's Digital Garden
A Website by Maggie AppletonAn open collection of notes, resources, sketches, and explorations I'm currently cultivating. Some notes are Seedlings, some are budding, and some are fully grown Evergreen.
Skeleton, Organs, Circulation, Sinew, Skin
I’m concerned with how I witness the work of user experience practitioners getting treated: like it’s just a set of motions toward a product’s all-important implementation, and one that we try to compress, due to its ostensible superfluity. Once the implementation is finished, the UX work appears to usually get discarded.
Tracing the answer back
I submit that the materials that form the precursors to a product’s implementation have considerable value on their own.
My vision is that I will be able to ask a question as mundane as one about the wording of a single button, and trace the answer all the way back to the overarching business strategy to see that it makes sense.
The UX coral reef
It isn’t a site, or a service, or even an identifiable product at all, but rather a system for creating a skin around and connective tissue between things like:
Demographic studies
Contextual inquiries
Stakeholder and user interviews
Surveys
The business ecosystem
Personas
Scenarios
Sketches, storyboards, wireframes
Mockups, models and prototypes
Email and IM conversations
Meeting notes
Content inventories and audits
Concept schemes, taxonomies, thesauri
A UI style guide
A branding and visual identity guide
A voice and tone guide
A code style guide
...etcThe individual elements of such a corpus represent the work of half a dozen specialist sub-disciplines, and are useful for realizing a product’s implementation. But if you hook them all up together, they merge to become a strategic artifact that transcends products and operates as a critical control surface for the business. This is because what such an artifact represents is a coral reef of deeply-considered and hard-fought decisions, and a story of the process that yielded them.