Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
Skeleton, Organs, Circulation, Sinew, Skin
I’m concerned with how I witness the work of user experience practitioners getting treated: like it’s just a set of motions toward a product’s all-important implementation, and one that we try to compress, due to its ostensible superfluity. Once the implementation is finished, the UX work appears to usually get discarded.
Tracing the answer back
I submit that the materials that form the precursors to a product’s implementation have considerable value on their own.
My vision is that I will be able to ask a question as mundane as one about the wording of a single button, and trace the answer all the way back to the overarching business strategy to see that it makes sense.
The UX coral reef
It isn’t a site, or a service, or even an identifiable product at all, but rather a system for creating a skin around and connective tissue between things like:
Demographic studies
Contextual inquiries
Stakeholder and user interviews
Surveys
The business ecosystem
Personas
Scenarios
Sketches, storyboards, wireframes
Mockups, models and prototypes
Email and IM conversations
Meeting notes
Content inventories and audits
Concept schemes, taxonomies, thesauri
A UI style guide
A branding and visual identity guide
A voice and tone guide
A code style guide
...etcThe individual elements of such a corpus represent the work of half a dozen specialist sub-disciplines, and are useful for realizing a product’s implementation. But if you hook them all up together, they merge to become a strategic artifact that transcends products and operates as a critical control surface for the business. This is because what such an artifact represents is a coral reef of deeply-considered and hard-fought decisions, and a story of the process that yielded them.