On Talent I observed something fairly early on at Apple, which I didn’t know how to explain then, but I’ve thought a lot about it since. Most things in life have a dynamic range in which [the ratio of] “average” to “best” is at most 2:1. For example, if you go to New York City and get an average taxi cab driver, versus the best taxi cab driver, you’ll probably get to your destination with the best taxi driver 30% faster. And an automobile; what’s the difference between the average car and the best? Maybe 20%? The best CD player versus the average CD player? Maybe 20%? So 2:1 is a big dynamic range for most things in life. Now, in software, and it used to be the case in hardware, the difference between the average software developer and the best is 50:1; maybe even 100:1. Very few things in life are like this, but what I was lucky enough to spend my life doing, which is software, is like this. So I’ve built a lot of my success on finding these truly gifted people, and not settling for “B” and “C” players, but really going for the “A” players. And I found something… I found that when you get enough “A” players together, when you go through the incredible work to find these “A” players, they really like working with each other. Because most have never had the chance to do that before. And they don’t work with “B” and “C” players, so it’s self-policing. They only want to hire “A” players. So you build these pockets of “A” players and it just propagates. Steve Jobs, Steve Jobs: The Lost Interview Waste as little effort as possible on low competenceA small team of committed coworkersBuild projects around motivated individualsIndividuals matter talent
Waste as little effort as possible on low competence One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence. Peter F. Drucker, Managing Oneself 95%-ile isn't that goodOn Talent talent
95%-ile isn't that good An Article by Dan Luu danluu.com Reaching 95Mistakes at the top Waste as little effort as possible on low competence talent
Skeleton, Organs, Circulation, Sinew, Skin An Article by Dorian Taylor I’m concerned with how I witness the work of user experience practitioners getting treated: like it’s just a set of motions toward a product’s all-important implementation, and one that we try to compress, due to its ostensible superfluity. Once the implementation is finished, the UX work appears to usually get discarded. Tracing the answer backThe UX coral reef ux
Tracing the answer back I submit that the materials that form the precursors to a product’s implementation have considerable value on their own. My vision is that I will be able to ask a question as mundane as one about the wording of a single button, and trace the answer all the way back to the overarching business strategy to see that it makes sense. decisions
The UX coral reef It isn’t a site, or a service, or even an identifiable product at all, but rather a system for creating a skin around and connective tissue between things like: Demographic studies Contextual inquiries Stakeholder and user interviews Surveys The business ecosystem Personas Scenarios Sketches, storyboards, wireframes Mockups, models and prototypes Email and IM conversations Meeting notes Content inventories and audits Concept schemes, taxonomies, thesauri A UI style guide A branding and visual identity guide A voice and tone guide A code style guide ...etc The individual elements of such a corpus represent the work of half a dozen specialist sub-disciplines, and are useful for realizing a product’s implementation. But if you hook them all up together, they merge to become a strategic artifact that transcends products and operates as a critical control surface for the business. This is because what such an artifact represents is a coral reef of deeply-considered and hard-fought decisions, and a story of the process that yielded them. connection