You find reasons to keep living Life is suffering. It is hard. The world is cursed. But still, you find reasons to keep living. Hayao Miyazaki, Princess Mononoke Prometheus sufferinghopelife
Subjected to some great trial Often in the past he had wondered what it would be like to be subjected (soma-less and with nothing but his own inward resources to rely on) to some great trial, some pain, some persecution; he had even longed for affliction. As recently as a week ago, in the Director’s office, he had imagined himself courageously resisting, stoically accepting suffering without a word. Aldous Huxley, Brave New World Prometheus painsuffering
Prometheus A Poem by Lord Byron www.poetryfoundation.org The lightnings trembledThe sum of human wretchednessMaking Death a Victory Subjected to some great trialA hierarchical system of senseYou find reasons to keep living deathsufferingpain
COVID and cascading collapses An Article by Benedict Evans www.ben-evans.com The Wile E. Coyote Effect
The Wile E. Coyote Effect I’ve been looking at this chart a lot over the past few weeks. It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since. You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week. When decades happen business