Directories aren’t surging. There isn’t this nascent directory movement fomenting - ready to take on the world. Directories aren’t trending.
But there is a certainly really sweet little directory community now. From the Marijn-inspired stuff listed in Directory Uprising to the link-sharing ‘yesterweb’ collected around sadgrl.online - or the originals at Indieseek and i.webthings.
Barnsworthburning (by Nick Trombley) is a very formidable addition to this community - a clean, multilayered design and an innovative bidirectional index.
In order that the mind may not be taxed, moreover, by the manifold and confused reading of so many such things, and in order to prevent the escape of something valuable that we have read, heard, or discovered through the process of thinking itself, it will be found very useful to entrust to notebooks...those things which seem noteworthy and striking.
I’ve been looking at this chart a lot over the past few weeks.
It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.
You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week.