Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
Time and space Tones appear placed and directed predominantly in time from before to now to later. Their juxtaposition in a musical composition is perceived within a prescribed sequence only. Horizontally, the tones follow each other, perhaps not in a straight line, but of necessity in a prescribed order and only in 1 direction – forward. Tones heard earlier fade, and those farther back disappear, vanish. We do not hear them backward. Colors appear connected predominantly in space. Therefore, as constellations they can be seen in any direction and at any speed. And as they remain, we can return to them repeatedly and in many ways. This remaining and not remaining, or vanishing and not vanishing, shows only 1 essential difference between the fields of tone and color. The accuracy of perception in one field is matched by the durability of retention in the other, demonstrating a curious reversal in visual and auditory memory. Josef Albers, Interaction of Color It will not stand still to be pointed at