Oliver Reichenstein
Learning to See
An Article by Oliver ReichensteinWeb Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Time and space
Tones appear placed and directed predominantly in time from before to now to later.
Their juxtaposition in a musical composition is perceived
within a prescribed sequence only.
Horizontally, the tones follow each other,
perhaps not in a straight line, but of necessity in a prescribed order
and only in 1 direction – forward.
Tones heard earlier fade, and those farther back disappear, vanish.
We do not hear them backward.Colors appear connected predominantly in space. Therefore,
as constellations they can be seen in any direction and
at any speed. And as they remain, we can return to them repeatedly
and in many ways.
This remaining and not remaining, or vanishing and not vanishing,
shows only 1 essential difference between the fields of tone
and color.The accuracy of perception in one field is matched
by the durability of retention in the other, demonstrating
a curious reversal in visual and auditory memory.