I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
I’m concerned with how I witness the work of user experience practitioners getting treated: like it’s just a set of motions toward a product’s all-important implementation, and one that we try to compress, due to its ostensible superfluity. Once the implementation is finished, the UX work appears to usually get discarded.
I submit that the materials that form the precursors to a product’s implementation have considerable value on their own.
My vision is that I will be able to ask a question as mundane as one about the wording of a single button, and trace the answer all the way back to the overarching business strategy to see that it makes sense.
It isn’t a site, or a service, or even an identifiable product at all, but rather a system for creating a skin around and connective tissue between things like:
Demographic studies
Contextual inquiries
Stakeholder and user interviews
Surveys
The business ecosystem
Personas
Scenarios
Sketches, storyboards, wireframes
Mockups, models and prototypes
Email and IM conversations
Meeting notes
Content inventories and audits
Concept schemes, taxonomies, thesauri
A UI style guide
A branding and visual identity guide
A voice and tone guide
A code style guide
...etc
The individual elements of such a corpus represent the work of half a dozen specialist sub-disciplines, and are useful for realizing a product’s implementation. But if you hook them all up together, they merge to become a strategic artifact that transcends products and operates as a critical control surface for the business. This is because what such an artifact represents is a coral reef of deeply-considered and hard-fought decisions, and a story of the process that yielded them.