The argument carried on in a sphere We need not allow ourselves to be abashed by any suggestion that the old metaphors are out of date and ought to be superseded. We have only to remember that they are, and always were, metaphors, and that they are still “living” metaphors so long as we use them to interpret direct experience. Metaphors only become dead when the metaphor is substituted for the experience, and the argument carried on in a sphere of abstraction without being at every point related to life. Dorothy Sayers, The Mind of the Maker metaphor
Only in terms of other things No legislation could prevent the making of verbal pictures: God walks in the garden, He stretches out His arm, His voice shakes the cedars, His eyelids try the children of men. To forbid the making of pictures about God would be to forbid thinking about God at all, for man is so made that he has no way to think except in pictures. But continually, throughout the history of the Jewish-Christian Church, the voice of warning has been raised against the power of the picture-makers: “God is a spirit”, “without body, parts or passions”; He is pure being, “I AM THAT I AM”. The fact is, that all language about everything is analogical; we think in a series of metaphors. We can explain nothing in terms of itself, but only in terms of other things. Dorothy Sayers, The Mind of the Maker Metaphors We Live ByYou only understand something relative to something you already understand metaphoranalogy
A renaming of the already named A true metaphor is a swift and violent twisting of language, A renaming of the already named. It's meant to expire in a sudden flash of light And to reveal—in that burst of illumination— A correspondence that must be literally accurate. Verlyn Klinkenborg, Several Short Sentences About Writing metaphornames
The door handle is the handshake of a building Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses What is this static modernism? metaphordoorsinteraction
The strange familiar and the familiar strange The problem solver, when confronted with a new and yet unsolved problem, overlays the structure of the unsolved problem with an apparently similar problem with which he or she is experienced. Making the strange familiar and the familiar strange are also principally based on the use of analogy. Peter G. Rowe, Design Thinking metaphoranalogy
An emblem of friendship Bridges make connections; they bring people together—a role that has made them a traditional emblem of friendship. Consider the town of Mostar in Bosnia-Herzegovina. When fighting between ethnic factions broke out there in the 1990s, nothing symbolized the social disintegration more clearly than the destruction of a sixteenth-century stone-arch bridge that had linked the two parts of the town on opposite banks of the Neretva River. And the emblem of efforts to heal the divisions is a rebuilt bridge, opened with fireworks and fanfare in July of 2004. Brian Hayes, Infrastructure: A Guide to the Industrial Landscape metaphorarchitectureengineering
Metaphors We Web By An Essay by Maggie Appleton maggieappleton.com As George Lakoff and Mark Johnson made clear in their touchstone book Metaphors We Live By, metaphors are the basis of all human thought and reasoning. The metaphors we use to speak about the web are not simply linguistic trivia – they determine how we understand it on a fundamental level. It determines what we think the web is capable of, what risks, opportunities, and challenges it poses. Which means the metaphors we use to think about the web profoundly influence what we think the web is, what we think we can do with it, and how we might change or evolve it. …Out of all of these metaphors [for the web], the two most enduring are paper and physical space. Metaphors We Live ByMenus, Metaphors and Materials: Milestones of User Interface Design metaphorwww
Websites are not living rooms and other lessons for information architecture An Essay by Sarah R. Barrett medium.com While there is a lot that IA can learn from actual architecture or city planning, websites aren’t buildings or cities, and they don’t have to work like them. Instead, they should be designed according to the same principles that people’s brains expect from physical experiences. informationsoftwaremetaphor
Negative Creativity An Article by Scott Alexander slatestarcodex.com Coming up with entirely novel ideas is really, really hard. Misinterpretation as inspirationSit Down And Think About It For Five Minutes ideascreativitymetaphor
The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Choose a suitable design and hold to it A basic structural design underlies every kind of writing. Writing, to be effective, must follow closely the thoughts of the writer, but not necessarily the order in which those thoughts occur. This calls for a scheme of procedure. In some cases, the best design is no design, as with a love letter, which is simply an outpouring, or with a casual essay, which is a ramble. But in most cases, planning must be a deliberate prelude to writing. The more clearly the writer perceives the shape, the better are the chances of success. Such tortuous syntax
Make the paragraph the unit of composition As a rule, begin each paragraph either with a sentence that suggests the topic or with a sentence that helps the transition. More commonly, the opening sentence simply indicates by its subject the direction the paragraph is to take.
Use the active voice "I shall always remember my first visit to Boston” is better than "My first visit to Boston will always be remembered by me."
Put statements in positive form Make definite assertions. Use the word not as a means of denial or in antithesis, never as a means of evasion. "He was not very often on time” becomes “He usually came late.” “She did not think that studying Latin was much use” becomes “She thought the study of Latin useless." Consciously or unconsciously, the reader is dissatisfied with being told only what is not; the reader wishes to be told what is. If your every sentence admits a doubt, your writing will lack authority.
Specific, definite, concrete Prefer the specific to the general, the definite to the vague, the concrete to the abstract. examples
Omit needless words When a sentence is made stronger, it usually becomes shorter. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentence short, or avoid all detail and treat subjects only in outline, but that every word tell. Less, but better brevitysimplicityminimalism
The principle of parallel construction This principle, that of parallel construction, requires that expressions similar in content and function be outwardly similar. Blessed are the poor in spirit; for theirs in the kingdom of Heaven. Blessed are they that mourn; for they shall be comforted. Blessed are the meek; for they shall inherit the earth. Structural parallelism form
Steering by stars that are disturbingly in motion Here we leave solid ground. Who can confidently say what ignites a certain combination of words, causing them to explode in the mind? Who knows why certain notes in music are capable of stirring the listener deeply, though the same notes slightly rearranged are impotent? These are high mysteries, and this chapter is a mystery story, thinly disguised. There is no satisfactory explanation of style, no infallible guide to good writing, no assurance that a person who thinks clearly will be able to write clearly, no key that unlocks the door, no inflexible rule by which writers may shape their course. Writers will often find themselves steering by stars that are disturbingly in motion.
Design informs even the simplest structure Design informs even the simplest structure, whether of brick and steel or of prose. Even the kind of writing that is essentially adventurous and impetuous will on examination be found to have a secret plan: Columbus didn’t just sail, he sailed west, and the New World took shape from this simple and, we now think, sensible design.
Do not overstate When you overstate, readers will be instantly on guard, and everything that has preceded your overstatement as well as everything that follows it will be suspect in their minds because they have lost confidence in your judgment or your poise. A single overstatement, wherever or however it occurs, diminishes the whole.
Place the emphatic words of a sentence at the end The proper place in the sentence for the word or a group of words that the writer desires to make most prominent is usually the end. The principle that the proper place for what is to be made most prominent is the end applies equally to the words of a sentence, to the sentences of a paragraph, and to the paragraphs of a composition.
Writing is one way to go about thinking And the practice and habit of writing not only drains the mind but supplies it, too. Expressing ideas helps to form them thinking
Style is not separate from substance Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable. The beginner should approach style warily, realizing that it is an expression of self, and should turn resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity. The young writer should learn to spot them - words that at first glance seem freighted with delicious meaning but that soon burst in air, leaving nothing but a memory of bright sound. style